Apple publishes two new spots dedicated to privacy

Apple has released two new videos showing how the company’s devices best protect user privacy.

 

 


 

The first video is dedicated to Face ID, a system launched with iPhone X that allows users to unlock their iPhone and perform a series of other actions, such as making contactless payments, just by looking at the front camera.

 

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The video is only 14 seconds long, but is used to inform users that Face ID data is stored on the device and not uploaded online.

 

 


 


 

The second announcement focuses on Apple Pay, the contactless mobile payment method available on iPhone, iPad and Apple Watch, as well as MacBooks with Touch ID.

 


 



The ad informs the user that 'Apple Pay is designed to work without Apple knowing what you are buying.' In addition to hiding your purchases from Apple, the system also hides your credit card number from retailers using a token device master account number.

 

 

 

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