Google threatens to withdraw from Australia to avoid paying content publishers





It's a first. Alphabet has threatened Australia to block the use of the Google search engine if the Australian government persists in forcing the California giant to pay media for their content, as provided for in a bill.


Google and Facebook, with its news feed, are the only targets

by this 'binding code of conduct', currently under consideration by the Australian government and Parliament. Millions of dollars in violation penalties are at stake.

 

 

 

 

 

 

Remote showdown between Google and Canberra


The Californian company is threatening to block its famous search engine throughout Australia if the country does not modify its plan to force certain online platforms to pay

content editors.


This Friday, January 22, the CEO of Google Australia, Mel Silva, said during a hearing in the Australian Senate that the project as it is today constitutes 'the worst case scenario'. As a result, if it were to be adopted, Google would immediately suspend its search engine in the country. 'If this version of the code became law, it would leave us no choice but to suspend Google Search in Australia,' she said, according to AFP.


To which the Australian Prime Minister responded immediately, firmly. 'We are not responding to threats,' Scott Morrison told The Associated Press. “Australia makes its own rules for the things that can be done in Australia. They are made in our Parliament. They are made by our government. And that's how it works in Australia. '

 

 

 

 

 

 

 

Exchanges observed all over the world


This project only targets Facebook and Google. The goal is that

two tech giants pay press groups, whether public or private, for the recovery of their content. Mel Silva insisted, in his press release, on the fact that Google wanted to support the media and suggested changes, in particular with regard to possible remuneration via Google News.


Facebook strongly rejected the code, saying content from Australian media would be rejected from the newsfeed if the code

entered into force as it stood. 'The vast majority of people who use Facebook could continue to do so, but we would no longer be able to deliver news,' Simon Milner, a senior Facebook official, told Australia's Senate.

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