Microsoft chief executive Satya Nadella wants his company to fill the void that Google is about to leave.
The
situation remains hot between Google and the Australian government. The
latter wants Google to pay the country's media for the content they
publish, taken over by the Mountain View firm. The chief executive of
Google Australia has threatened to leave the country if the Australian
bill comes to an end, prompting a response from the Australian Prime
Minister: the country will not budge in the face of the threats.
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Microsoft is invited to the game
The Prime Minister then turned
to the President of Microsoft, Satya Nadella, who assured him that
Microsoft would be able to replace Google, by strengthening the presence
of its Bing search engine in Australia.
At the same time, Mark
Zuckerberg, founder and P.-D.G. from Facebook, spoke with Australian
Finance Minister Josh Frydenberg, as well as Communications Minister
Paul Fletcher. At the end of this discussion, the Minister of Finance
cracked a laconic statement, announcing that Zuckerberg had not
convinced him to back down on his bill.
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Australian government determined
The government is preparing to
pass its law that will force big tech companies to pay national media
for their content, and seems determined not to give in to threats from
Facebook and Google. A position hailed by the country's political
opposition.
The way is clear for Microsoft which sees there a
golden opportunity to extend its influence on a big market, even if it
will be difficult to completely replace Google and to fill the void that
the firm would leave by leaving Australia.
However, there is still time for the government and Google to find common ground on this bill.
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