The Instagram team announces the introduction of a new feature called
Live Rooms that allows you to broadcast a live stream with three other
people.
Instagram takes on an air of Zoom and with the Live
Rooms, the company intends to further boost the exchanges between users
and their subscribers.
Associate video with social for several uses
While Twitter
recently announced that it wanted to allow influencers in its network to
monetize their audience with Super Follow, at Instagram, we are betting
on video.
Live Rooms should thus see the birth of talk shows, or
even the establishment of live podcasts hosted by influencers
specializing in certain fields. In the era of Covid-19, this feature
should also allow music groups to offer concert sessions to their
subscribers. Instagram also explains that Live Rooms could also be used
to boost question-and-answer sessions with, for example, a video version
of the famous “AMA” on Reddit.
For Instagram, it's also about
introducing new ways to remunerate content creators. If users viewing a
live feed can purchase badges to encourage an influencer, they will be
able to financially support these Live Rooms.
Managed and secure Live Rooms
Instagram will introduce several
features for these Live Rooms including moderation options, as well as
controls for the audio stream.
To start a multiple video stream,
all you have to do is slide your finger to the left, choose the Live
option at the bottom of the screen and then add a title to the stream.
It is then possible to select guests and see the people who have chosen
to broadcast a live alongside you. The team explains that it is also
possible to choose two guests, then add another one afterwards.
The
company specifies that for security reasons, people blocked by each of
the participants will not be able to join a Live Room. This is also the
case for members banned by Instagram for violating the terms of use of
the service.
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